When a local school or small retail store in a remote town lacks the technical expertise to build a website or accept online payments, you might wonder how they can establish a digital presence? No-code and low-code applications are used.
When a local school or small retailer in a remote town lacks the technical knowledge to build a website or accept digital payments, how can they establish a digital presence and accept online payments? By using low-code or no-code applications.
Let's quickly explain what no-code and low-code applications are and how they work.
As software eats the world, the many ways to build software can be explained using a simple analogy: Clothing. Imagine you have an event coming up and don't have the right clothes. After that, you have several options to choose from
If you prefer, you can buy ready-made clothes in your favorite clothing store. It might not fit as perfectly as tailored clothes, but they're comparatively cheaper, easy to wear, and don't require you to know how to stitch clothes (and neither do you have to go to a tailor). There are a variety of options, variations, and prices available.
You can also choose an intermediate option! For example, you might want to add a button to a ready-made shirt or change the sleeve style depending on your preference. It would take you very little time and money for your local tailor to accomplish this task.
This type of application is known as a low-code application in software. With no-code, you can customize and extend the default functionality with very little coding. The Low-code platform will handle everything else if you copy-paste some very minimal code into your application.
These models have been widely adopted by the FinTech ecosystem in the past few years, with several use-cases being enabled. The checkout experience provided by Payment Gateway (PG) providers is an example of low-code integration. The end-user simply logs into a PG provider's website, configures the country, preferred payment method, and some branding customizations. In order to enable a fully working payment solution, all you need to do is copy and paste a few lines of code from the website itself into your application.
The use of no-code and low-code applications extends beyond Fintech. Here are a few examples:
A no-code website application such as Squarespace, Webflow, and Dorik allows users to create visually appealing, functional, and beginner-friendly websites by dragging and dropping templates, icons, and other features. With these tools, one can establish a global digital presence for their business very quickly. There is no need for technical training or programming knowledge.
Due to rapid application development and low-code backend tools like Airtable, several support websites popped up overnight when the second wave of Covid hit India. Users can create spreadsheets of data using Airtable, and the software automatically generates APIs for displaying and updating that data via websites and mobile apps.
No-code and low-code versions of tools that track key business metrics are available as well. Users can use them to track how well their website reaches their target audience, to decide which sections are most interesting, and to improve them. Among these applications are Grow, Index, Graphy, Posthog, June, and others.
No-code and low-code tools can also be used for app development, workflow automation, form building, subscription management, etc. An all-in-one approach to digital presence saves companies time and money.
All things have limitations, and these solutions are no exception. Due to the complexity of supporting the diverse needs of all sorts of customers, these tools restrict the extent of customization. Developers are required to extend the base functionality of these tools for users who need to customize them for intricate business requirements or scale them up for higher traffic. Since no-code tools store your data, they can also be vulnerable to security breaches. It is also possible that organizations using such tools will experience business disruptions if a company creating them shuts down.
Businesses can create a thriving online presence and compete with the current market by utilizing no-low and low-code tools. The use of these tools is helping a growing number of Indian enterprises and institutions to move towards the online mode of business in tier-2 cities and beyond. Their services include acquiring customers, collecting payments, and offering digital products and services. The development of these emerging tools will democratize software development and unlock digital potential for anyone with a computer, phone, or stable internet connection. These tools are easily accessible to small businesses, schools, colleges, traders, artists, and entrepreneurs.